Choose order. Chaos is for the rebels.
Tour The Galaxy
We wanted to pull back and show some love to a few of the unique worlds which often take a backseat to the heroes and villains. I think they capture the essence of Star Wars: they seem familiar, almost like home—but at the same time so distant and foreign. They’re safe havens, antagonists, and bring the universe to life. They’re some of the most important characters.
The Twin Suns Await
Outcast. Rebel. Jedi.
Bedtime On The Battlefield
Galactic Engineering At Its Finest
The Dark Side just lacked a good publicist. The concept I came up with for this campaign was an Empire recruitment, based on the Uncle Sam “I Want You” posters. We pitched a series of posts and stories showing how the Dark Side is superior. In the end, that idea died.
Loyalty Has Its Perks
Every world has a story.
Look To The Outer Reaches
Hope Froze Over
No Jedi Tricks Needed
Where Jedi Fall
Star Wars
In a world divided, only a galaxy far far away can unite us. We stayed away from the typical Star Wars heroes, instead giving fans our take on what I think are some of the under appreciated stories.
The Dark Side
The Empire Wants YOU
Mando Mondays
This was a unique one. An absolute marathon. As the hype for The Mandalorian season 3, I laid out a plan to have a special email sign up list. Those who signed up would receive an email the morning after the episode aired with inside nods to what happened.
Before each new episode, we’d put out an Instagram story asking fans what they predicted would happen in the next episode. The best ones (or craziest) would also be featured in the email. We then continued this for the anticipated Ahsoka season 1.
Don’t Underestimate The Baby
Ahsoka and Grogu: a warrior meets a wanderer.
